2018

COLLABARY BY ZALANDO
INFLUENCER COMMUNITY & CONTENT MANAGER (BERLIN, GERMANY)

Building up a community around the Collabary brand - connecting with influencers and with brand partners through different channels and activities

  • Producing frequent community building events (meet-ups, workshops, feedback sessions, etc.) in Berlin

  • Executing a holistic online & offline content strategy

  • Conceptualising, producing and curating content for Collabary social media channels

  • Published written blog content for collabary.com/blog

Lead broadcasting of Channel Orange (Zalando’s internal video sharing platform), writing and performing weekly pre-recorded broadcasts in collaboration with the live stream department

See final broadcast here.


2017

ZALANDO
DIGITAL COMMUNICATIONS (BERLIN, GERMANY)

Planning and production of brand and campaign content, across 14 international markets social media channels, for both Facebook and Instagram

  • Lead weekly board meetings with 20 local brand managers offering social media consultancy and support in content creation

  • Regular measuring, reporting and presenting of social media analytics, delivering visualised data and actionable insights to team

  • Collaboration and organisation of internal and external stakeholders


2016

DOLORES HAZE
FREELANCE EDITORIAL ASSISTANT (NEW YORK, NEW YORK)

Creating and developing a marketing strategy to foster the brand 

  • Monitoring market trends, overseeing advertising and marketing activities 

  • Directing holistic content strategy for social media: Instagram + Facebook

  • Developing written editorial story ideas for branded content on website 

  • Collaboration with photographers, scouting models and shoot location 


2016

ZARA MIRKIN 
FREELANCE FASHION ASSISTANT (NEW YORK, NEW YORK)

Assisting globally recognised fashion director in styling and consultancy for international clients

  • Clients: Nordstrom, Lonely Lingerie, Opening Ceremony, Air BNB, Converse, ASOS, Aldo, Agolde, Levis, Aritzia, Raybans, Sixty Hotels

  • Publications: A Magazine Curated by, Purple, Twin, L’Officiel Paris, L'Officiel Hommes, Numero, Office, Oyster, ID, Wonderland, Love Want, Russh, Jalouse


2015

RUBY
MARKETING ASSISTANT (AUCKLAND, NEW ZEALAND)

• Content creation for global social media channels: Instagram + Facebook 
• Publishing written blog content for rubynz.com/blog 
• Managing showroom and collaboration with stakeholders
• Production for RUBY's exclusive New Zealand Fashion Week runway show

 

RUBY
RETAIL STORE MANAGER (AUCKLAND, NEW ZEALAND)

  • Analysed past sales figures/trends to anticipate future product needs

  • Devised a merchandise plan and presented visually to management

  • Managed competitive sales targets, conversion and multi-sale rate of store

  • Produced daily, weekly and monthly reporting to HQ on store performance