2019

 
 
 
 
 

2018

H&M NEW BUSINESS
CREATIVE PRODUCER (BERLIN, GERMANY)

Managing image, video & event production to tell the brand story

  • Executing ideas and briefing community on content creation

  • The face of community and directly engaging with our formal collaborators

  • Conducting and manage research initiatives for new communities

  • Developing brand ID, visual language and content formats


ZALANDO MARKETING SERVICES
INFLUENCER COMMUNITY & CONTENT MANAGER (BERLIN, GERMANY)

Building up a community around the Collabary brand - connecting with influencers and with brand partners through different channels and activities

  • Producing frequent events (meet-ups, workshops, feedback sessions, etc.) in Berlin

  • Executing a holistic online & offline content strategy

  • Conceptualising, producing and curating content for Collabary social media channels

  • Publishing, editing and curating written content for collabary.com/blog

  • Broadcasting for Zalando’s Channel Orange, producing weekly pre-recorded broadcasts

See final broadcast here.


2017

ZALANDO
DIGITAL COMMUNICATIONS (BERLIN, GERMANY)

Planning and production of brand and campaign content, across 14 international markets social media channels, for both Facebook and Instagram

  • Leading weekly meetings with 20 local brand managers, consultancy in content creation

  • Reporting and presenting of social media analytics, giving visualised data to global team

  • Collaboration and organisation of internal and external stakeholders


2016

DOLORES HAZE
FREELANCE EDITORIAL ASSISTANT (NEW YORK, NEW YORK)

Creating and developing a marketing strategy to foster the brand 

  • Monitoring market trends, overseeing advertising and marketing activities 

  • Directing holistic content strategy for social media: Instagram + Facebook

  • Developing written editorial story ideas for branded content on website 

  • Collaboration with photographers, scouting models and shoot location 


2016

ZARA MIRKIN 
FREELANCE FASHION ASSISTANT (NEW YORK, NEW YORK)

Assisting globally recognised fashion director in styling and consultancy for international clients

  • Clients: Nordstrom, Lonely Lingerie, Opening Ceremony, Air BNB, Converse, ASOS, Aldo, Agolde, Levis, Aritzia, Raybans, Sixty Hotels

  • Publications: A Magazine Curated by, Purple, Twin, L’Officiel Paris, L'Officiel Hommes, Numero, Office, Oyster, ID, Wonderland, Love Want, Russh, Jalouse


2015

RUBY
MARKETING ASSISTANT (AUCKLAND, NEW ZEALAND)

• Content creation for global social media channels: Instagram + Facebook 
• Publishing written blog content for rubynz.com/blog 
• Managing showroom and collaboration with stakeholders
• Production for RUBY's exclusive New Zealand Fashion Week runway show

2014

RUBY
RETAIL STORE MANAGER (AUCKLAND, NEW ZEALAND)

  • Analysed past sales figures/trends to anticipate future product needs

  • Devised a merchandise plan and presented visually to management

  • Managed competitive sales targets, conversion and multi-sale rate of store

  • Producing regular qualitative and quantitative reporting to HQ on store performance